Checklist of 12 Marketing Strategies for Your Small Business Website
Getting your website noticed can be difficult. If you have a great website, you need to get visitors there so they can learn and buy from you. Here are 12 marketing strategies for your small business website.
1. Keyword Optimized Articles
These are articles that are optimized for certain search terms, or keywords. Make a list of keywords you think people will use to search for your business. Then use Google's keyword tool (https://adwords.google.com/select/KeywordToolExternal) to find more. Each article should focus on one keyword. It should be in the title and sprinkled three or four times throughout the article.
2. Graphics on Your Vehicle
If you drive anywhere, it is a good idea to have some advertising on your vehicle. It is like a billboard that travels around. Make your website a primary part of your vehicle graphics, along with a message about what you sell. This will get you website visits.
3. Article Directories
These are online repositories of articles. You can take your website articles and blog posts and submit them to article directories. Just remove any direct sales content. With each article, you will be able to provide a byline that leads back to your site.
4. Include Website in Your Advertising
Do not spend money on ads, graphics, and the like without including your website address. A lot of people will visit a website before they call, so be sure to put your web address in your ads.
5. Back Links on Directories
One way to increase traffic to your small business website is to have links back to your website, or back links. You can get these from friends with websites, but also from online business directories. Just search "business directories" on Google or check out OneWayTextLink.com.
6. Use Your Envelopes
If you send out mail in envelopes, such as invoices, contracts, or sales letters, why not get your website printed on the outside of the envelope? This will be a reminder to customers, but it will also be seen by other people. That way, even if the envelope does not get opened, you are increasing awareness for your website.
7. Social Media Profiles
A great place to build links back to your websites are with social media profiles. You should set up a profile for your website at as many social media sites as possible. Definitely focus on the major players, including Twitter, Facebook, LinkedIn, and Google Profile. When you fill out profiles on those sites you will be able to include a link to your small business website and also some extra information about your business. These sites often appear high in search results, so be sure to add some pertinent keywords into your profiles.
8. Magnet Business Cards
Business cards with your website are great, but magnet business cards with your small business website address are better. Hand these out and people are likely to hang on to them. Having your web address posted on a prospect's fridge is always a good thing.
9. Social Media Interaction
Just having a profile set up on social media sites is a good move. But actually using those sites is even better. You can build an audience and regularly send people to your small business website. Do a quick survey of your customers to find out what social networks they use, then roll up your sleeves and get involved.
10. Online Ads
You can drive traffic to your small business website by using online ads. The most popular platform is Google Adwords (http://www.adwords.google.com), which is easy to set up and use. You may also want to consider the Facebook ad network. Be sure to optimize your ads for the right keywords and to point visitors to your best sales pages. Online ads can get expensive, so set a low budget when you are first starting and continue to tweak until you get visits that are converting into sales.
11. Run a Contest
A great way to drive traffic to your website is by holding a contest. You can promote contests both online and offline. Wildfire (http://www.wildfireapp.com/) has a great application for contests that integrates with Facebook. Promoting a contest on your website means reaching out people via social networks, email, ads, and other offline marketing efforts. Make the contest fun and interesting for your ideal customers. The danger is getting a bunch of visits that will never convert to sales. Keep your contest focused on your customer base and you will do just fine.
12. Talk it Up
Finally, do not be shy about your website. Tell everyone about it. Ask them to check it out. When you are on a sales call, mention the website. Send interested prospects to it to learn more about your small business. The more you talk it up, the more visits you will get. You also might encourage others to talk about it as well.